Racist Tweet Causes Beauty YouTuber to be Dropped From Major Sponsorships

By: Alexis Scaffidi

Can you remember all of the things you tweeted or posted on social media since 2012? I sure can’t, but one tweet that YouTuber Laura Lee retweeted on twitter resurfaced on Monday, 8/20/2018 and has took a huge hit on her brand.



For those of you who don’t know, Laura Lee is a beauty blogger who has over 4.5 million subscribers on YouTube, over 2.4 million followers on Instagram @larlarlee, and a makeup line called @Lauraleelosangeles.


Lee is a very successful entrepreneur who happened to retweet the wrong thing on twitter back in 2012 that has now come back to haunt her.


The post she retweeted said, “Tip for all black people if you pull ur pants up you can run from the police faster.. #yourwelcome.”


Once this story broke at the beginning of the week her subscribers drastically dropped on YouTube and she filmed an apology video which had millions views. In addition to this racist tweet hurting her reputation, most of the major brands she partnered with have also let her go. ULTA, whom was just getting ready to move forward with the launch of Laura Lee Los Angeles has currently been put on hold and it’s not looking good for the future. Instances like this one just goes to show you that you really need to be monitoring and watching what you put on social media because it could make or break you. Whether it be re-posting, liking, following, or anything, think before you do it because you definitely don’t want this happening to you. 


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