What EXACTLY is Your Personal Brand?

By: Alexis Scaffidi

To discover your personal brand, the first question you should ask yourself is “What do I want to be known for and how do I want to be recognized?” When it comes to branding, you have to start with your end goal in mind and then work backwards. Once you’ve established how you want to be viewed by others, then you can get to work on brand building. 


Below we’ve listed items such as your appearance, actions, and beliefs & peers, that once all combined together creates your personal brand.


Your appearanceThis is the most obvious level of branding. It’s the first thing people see and the way first impressions are made. You should develop a style that is uniquely your own and not like everyone else. Sure, your styl­e can be a professional 3-piece suit or it could be a hoodie like Facebooks Founder, Mark Zuckerberg. The most important thing when it comes to style is that it aligns with the message you hope to send and is appropriate the audience you’re trying to attract.


Your actions & beliefs – The things we do each day define the next level of our personal brand. For example, do you stay late at work if a project isn’t finished? Do you volunteer your time at local community centers? Are you someone who wakes up at 5am to sneak in a workout before heading to the office? These actions help establish your character and they’ll determine how people speak about you when you aren’t around. Similarly, your beliefs around environment consciousness and helping those less fortunate establish a bigger picture of who you are as a person.


Your PeersAnyone you surround yourself with becomes part of your personal brand. For example, if your friends are all successful entrepreneurs, then there’s a good chance others will associate you with hard working, innovative people. On the other hand, if your friends are a bunch of people who spend their time playing video games and drinking, then you could be labeled as lazy and unmotivated. They say we’re the product of the 5 people we spend the most time with, so make sure your peers are aligned with your personal brand.


In summary, your personal brand is a combination of how you look, what you do and believe, as well as who you surround yourself with. All of these elements join together to send a message about who you are as a person, so start working on yours today!


Remember, if you don’t brand yourself first, someone else will do it for you!


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