What Your Style Says About Your Personal Brand

By: Alexis Scaffidi

What message would it send if you saw your boss on a Saturday wearing an inappropriate graphic t-shirt? What do you think about the new girl at work wearing a mini-skirt or your colleague’s consistent disheveled, stained attire? Your style, in and out of the office, says a lot about your personal brand. Read below to make sure you’re sending the right message.


Your style is part of your personal brand. Whether you like it or not, how you look is one of the main factors people use in determining job capabilities. When it comes to using style to develop your personal brand, there are four main things to keep in mind…


  1. Your clothes are your brand


Your outfit defines the type of person you are at work, outside of the office and basically whenever you leave your house. When you’re at work, you want your clothes to project a message of cleanliness, professionalism, and high energy. If you’re clothes are wrinkled, dirty or inappropriate then they could be sending the wrong message about who you are as a person. The next time you step out of the house, think of your clothes as less of a necessity and more of a billboard. 


  1. Style is situation dependent


There is a time and a place for everything in your closet, but you need to know when’s the right time to wear what. For example, if you are a female and like to wear bright colors, then a pink sequin dress is perfect for the weekend, but a pink cardigan with dress pants would be more fitting for work. Fortunately, guys have it a little easier, but remember your weekend style should still match the person you are Monday through Friday. For example, you can ditch the suit and tie at the bar, but don’t  post photos of yourself in sweat pants chugging a beer. You want to make sure that your style fits the field you are in and is acceptable to your employers at all times.


  1. Wearing your brand doesn’t need to be expensive


Lack of money should never be an excuse as to why you didn’t bring your “A-game” to work. With the explosion of online shopping, you can find bargains all over the place! Take a few minutes to sign up for email subscriptions from your favorite designers, which generally result in an automatic 10% savings and the inside scoop on sales. There’s also a number of stores and online websites dedicated to selling gently used designer clothing for less. Check out stores like Plato’s Closet or online sellers like Poshmark.com for huge savings.  


  1. Brands are built on consistency


Consistency in your wardrobe is necessary for establishing personal brand recognition. I’d like you to think about these icons for a second… Oprah Winfrey, Pharrell Williams, Lady Gaga and The Rock. None of these celebrities have the same brand, but they do have a signature look that makes them easily identifiable in a crowded market.


Right now, if someone were to describe you, could they describe your signature look? Would that look give them a clue as to what type of person you are and what you stand for? Think about those 2 questions and remember that your clothes say a lot about who you are as a person and wearing the right clothes is a key to success.


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